null - Ride Without Limits with Erwin Fraterman and Lexus

Depicting parallels of human speed and perfection with that of the gorgeous new Lexus RC F Coupe, editor Erwin Fraterman entices you to get behind the wheel where there are “No Limits”. Limitless- a word used to describe not only the RC F Coupe, but Fraterman’s style as well: from the steel-edged precision, to the bold cuts and seamless visual effects. Teaming up with director Tim Richardson, Fraterman creates a spot that personifies how the F-performance coupe is “built from the asphalt up”; seen physically yet also felt through what can only be described as an enthusiasm for driving and the “pursuit of perfection”. Lexus has found an exceptional driver in Erwin Fraterman: the two get behind the wheel and shatter the limits.