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Group745
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Group745
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Group745

BMW - BMW - Break the Norm

BMW M
09/11/2022
Creative Production Studio
Amsterdam, Netherlands
65
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Credits
Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound

The BMW XM is a high-performance hybrid SUV that breaks from tradition, so it’s only fitting that its launch commercial is equally as daring.

The film is narrated by, composed by, and features six-time Grammy-nominated musician Christian Scott, also known professionally as Chief Xian aTunde Adjuah.

“Normal? What’s normal?” we hear him ask, as dark and dramatic shots flash between glimpses of the new model car and visual imagery of his successful career to date. “Watch as we take the best from the past and shape the future”, is the lasting message.

Ambassadors was brought in by Berlin production company EASYdoesit and director Chehad Abdallah, whose special script needed the right VFX partner to bring the film to life.

About Ambassadors

We are a creative production company.