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Group745
Group745
Group745
Group745
Group745
Group745

Samsung - #SoYou

Samsung
08/11/2022
Music & Sound
London, UK
67
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Credits
Agency / Creative
Production
Post Production / VFX
Music / Sound
We've been lucky enough to take part in some excellent, fun, colourful campaigns this year and here is yet another...

Brought to us by our friends over at Builders Club (who also directed and supplied the motion design!) - we supplied the music clearance, sound design, mix & audio post for this campaign. Tapping into the Gen Z/social media sensibilities such as AR and VFX Filters, the ad showcases the phone's bespoke colourways as an extension of the holder's personality and style. 

An absolute joy to work on!
About Pitch & Sync

Pitch and Sync is an independent creative agency with a focus on music, talent and culture. We build creative strategies to make brands mean more to people, and deliver more return on your cultural investment, using whatever channels will do that best. 

We think all brands can play in culture.

PLANNING
Earning your way into real conversation will always pay the brand back beyond paying to interrupt it. We use a combination of science, insight and cultural narrative to make this sing.

TALENT
We represent 1200 of the world's biggest artists, and our connections give us privileged access to the rest. We are firm believers in talent x purpose x data - because an engaged artist will give you more, and engaged reach is better than big dumb numbers.

MUSIC
We're one of the world's leading music supervision agencies, offering music searches, composition, sound design, audio branding and licensing for many of the world's biggest brands and boldest campaigns. Plus our own music library and a fully equipped Central London studio.

AUDIO BRANDING
We use cutting-edge cognitive techniques, which we call Emotional Sonics, to explore and define a brand's audio landscape, in order to create meaningful cultural connections between people and brands in the briefest yet most powerful of moments.

CREATIVE PURPOSE
We create campaigns that have a reason for existing beyond the transactional, shifting the dial where possible for justice, fairness, diversity and sustainability.