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5 Media - Power Of Many

5 Media
08/11/2022
Advertising Agency
Copenhagen, Denmark
11
Share
Agency / Creative
Production
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Brief

Build a business strategy that can underpin recruitment and community building for not-for-profit foundation 5 Media and develop a brand concept that has the potential to be executed as multiple fame driving campaigns and initiatives over time.


Insight

The world is full of goodwill and a desire to address the many challenges we’re facing as a collective. However, organising and supporting that change in a meaningful way is easier said than done. In an online world where the fight for our attention is more fierce than ever, what could 5 Media bring to the table that would not just engage those hungry to make a change, but also create a real difference in the world?


Creative idea

First we developed the strategy and defined the role of the brand: To bridge thinkers and doers in order to accelerate change. Some have the means, others have the ideas, and it’s in bringing these powerful forces together that we can succeed in creating real impact.Then we develop the creative concept and brand payoff: Power of Many that describes the powerful outcome of successfully connecting, empowering and elevating a community of change-makers. In doing so, we have successfully placed 5 Media as a catalyst of change that can bring meaningful sharing of people, resources, knowledge and power. Because working together is the strongest force for change in the world.

About Twenty Agency
We’re a hybrid between a strategic consultancy and a creative shop, supporting 
our clients all the way from business problem through to creative solutions, 
anchored in community insights. 

Our vision is to help brands connect their storytelling to their strategic potential, building brands that have a positive impact on people and the future. 

Deep insight into community and cultural drivers is our differentiator and point of departure. 

We’re the opposite of ideas dreamt up in ivory towers - we let our behavioral insights framework lead the way. 
That’s how we unlock creativity that can elevate both business and brand. 

Rethinking, unlearning and reimagining a different way.
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