Schmackos - Schmackos
Not To Scale, Pierre+Bertrand and adam&eveDDB collaborate to create fun-filled spots for classic Australian brand Schmackos.
The original campaign had cult-like status in Australian pop culture and the idea behind the brief was to propel these trusted, lovable characters, Dorothy and Roger, into the 21st century. The original spots were claymation and P+B wanted to retain that same look the audience know and love but also modernise them: they decided to use CG animation in a claymation style.
In the new ads, Roger goes "wacko" for his Schmackos, with a series of mad and escalating responses to Dorothy's commands to jump and roll over. The animation style is punchy and fast-paced, achieved through editing and fast shots.
Not To Scale is a full-service, next-generation global film and animation production company based in London, New York, Los Angeles and Amsterdam.
Next-generation because we can scale up or down to work remotely with our directors and our preferred crew wherever that is in the world, taking advantage of time zones to effectively deliver high quality work to global clients.
Next-generation, also because we have always been an equal opportunities employer that supports diversity and inclusion for all minorities and an ethically minded studio, that, where able to, uses renewable energy sources.