E.ON - E.ON Next

Character specialists Ronda take the charm of the E.ON Next characters to the next level in this dynamic and colorful spot. This new sub-brand for electricity and gas supplier E.ON symbolizes their dedication to sustainability, with each character relating to a renewable energy source and reinforcing the positive change that E.ON is focusing on.

To set the right tone of voice for this project and using symbols that are universally associated with sustainable power, Not To Scale directors Ronda added to the charm and likeability with full-frame shots, depth, and fast transitions, bringing these fun and bouncy characters to our screens nationwide.

Beginning with E.ON Next’s bright colour palette, Ronda explored the character design through a simple, colourful aesthetic with the necessary added elements to give context to the characters and the brand film.

Combined with the use of cel animation, this approach created a stylish film that is engaging and fun for the audience.