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Climate Psychologists - Dial4Climate

Climate Psychologists
02/11/2022
Marketing & PR
London, UK
17
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Credits
Agency / Creative

THE CHALLENGE

Over the year Climate anxiety (fear paralysis on how one’s own contribution can help reduce climate impact) among young adults has increased dramatically. Research by the Office of National Statistics found that as many as three-quarters of British adults were worried about the impact of Climate Change. One word that was identified regularly amongst respondents was ‘helpless’. How could we, alongside a group of Climate Psychologists, help alleviate the overwhelming feelings Brits felt about the crisis? 

THE SOLUTION

Partnering with the Climate Psychologists, we created an activation series designed to directly talk to those who were feeling most anxious. ‘Dial4Climate’, a pop-up phone booth was placed in Paris & London. Inspired by emergency SOS motorway call booths, the installation invited the public to pick up the phone, at which point they were greeted with a series of messages on how they can alleviate climate anxiety. The messages were from Climate Psychologists Megan Kennedy-Woodard and Dr Patrick Kennedy-Williams.

The booth debuted at Change Now, the largest for the planet, which took place in Paris 19-21st May, while also appearing in London’s Shoreditch. 

THE RESULTS

The activation was picked up by Smiley Movement, Campaign Magazine, The Stable, PR Week, and was even discussed by other agencies. To top it off American model Arizona Muse was pictured interacting with the phone in Paris. Plans are afoot for creating a new phone booth for the Hollywood Climate Conference in 2023.

About Here Be Dragons

HERE BE DRAGONS IS A LONDON-BASED, INDEPENDENT CREATIVE PR & COMMUNICATIONS AGENCY.

IN A WORLD OF CONSTANT CHANGE, WE BELIEVE EARNED MEDIA IS THE MOST POWERFUL & RESILIENT CHANNEL TO TELL OUR CLIENT’S BRAND STORIES. HOW WE GET THERE IS DOWN TO THE BEAUTY OF THE COURSE WE CHART TOGETHER.

OUR NAME AND APPROACH ARE DERIVED FROM THE OLD NAVIGATIONAL TERM "HERE BE DRAGONS," USED TO DENOTE PERCEIVED DANGER IN PREVIOUSLY UNCHARTED PARTS OF THE WORLD. REPURPOSING THIS, WE HAVE CREATED A PHILOSOPHY WHICH IS DESIGNED TO HELP CLIENTS NAVIGATE THE CHANGE.