LEGO - For the Joy of Play
Dive into LEGO’s table football with sport stars Thierry Henry and Marcus Rashford in this new campaign for the brand. The Glassworks VFX team orchestrated the full CG takeover, digitally building the LEGO set and animating the thrilling match in 3D. As the camera moves in and around the CG table set, the diverse line-up of minifigures created by LEGO takes the spotlight in this star-studded film.
Directed by brilliant duo The Rest, the ad unveils LEGO’s fan-designed fussball set and forms part of the wider ‘For the Joy of Play’ campaign. Glassworks London looked after all the VFX work: the CGI, the compositing – developing the different transitions between shots and seamlessly blending the live action and CG – as well as the grade.
Glassworks is an award-winning creative studio with locations in London, Amsterdam and Barcelona.
For more than 25 years, we have developed visual content for all platforms through creative services such as concept development, live-action production, visual effects, CGI, compositing, design, 2D and 3D animation, colour grading, premium finishing, and emerging technologies including VR, AR, and live experiences.