Mirari were commissioned by HBO Asia to help rebrand their network in India. In the brief, they were required to create something bold, outstanding from lots of competitor channels in the market, also keep the tone of HBO. Their ideas for the idents are based on movie genres. They designed four idents with the themes of action, romance, sci-fi and fantasy respectively, which shows HBO’s content is varied that every one will find something he/she likes.
Not To Scale is a full-service, next-generation global film and animation production company based in London, New York, Los Angeles and Amsterdam.
Next-generation because we can scale up or down to work remotely with our directors and our preferred crew wherever that is in the world, taking advantage of time zones to effectively deliver high quality work to global clients.
Next-generation, also because we have always been an equal opportunities employer that supports diversity and inclusion for all minorities and an ethically minded studio, that, where able to, uses renewable energy sources.