Target - Bookworm
Not To Scale NY & director Lucinda Schreiber craft beautiful stop-motion spots for Target and Mythology!
Tasked with creating a campaign to support a new children’s product line from illustrator Christian Robinson for Target and bring these designs to life in a paper craft collage style, Lucinda imbued these spot with charm and wonder, beautifully and seamlessly animated in camera.
Not To Scale is a full-service, next-generation global film and animation production company based in London, New York, Los Angeles and Amsterdam.
Next-generation because we can scale up or down to work remotely with our directors and our preferred crew wherever that is in the world, taking advantage of time zones to effectively deliver high quality work to global clients.
Next-generation, also because we have always been an equal opportunities employer that supports diversity and inclusion for all minorities and an ethically minded studio, that, where able to, uses renewable energy sources.