Giorgio Armani - The Giorgio Armani 3D Commercial

The latest version of the campaign was prepared for the Giorgio Armani brand on behalf of L'Oréal Polska Sp. z o.o. Such ads are frequently displayed on billboards in the world's major cities, capturing the attention of viewers. Thanks to the application of the state-of-the-art technology, 3D DOOH often becomes part of viral marketing campaigns. 

Platige Image was responsible for adapting the finished design of the client's project, prepared for single-screen projection, and transferring the animation to a new format consisting of two split LED screens. The realization was created in collaboration with Screen Network, which specializes in digital outdoor advertising. 

"The spatial effect on the carrier is visible only in the specific, defined area so the viewer needs to watch it from a specific angle" emphasizes Marek Gajowski, Head of CG, Platige Image. "Platige Studio specialized in 3D Digital Out of Home ads, which are much more effective in attracting the viewer's attention compared to traditional billboards. This is another campaign executed in this technology, created in such a way that the elements displayed on the screens constitute a visual extension of the building's architecture, creating a three-dimensional effect" adds Marek Gajowski.

3D visualizations are slowly becoming a global trend and this type of advertising can now be seen in the busiest neighborhoods, the world's largest metropolises including Seoul, Chengdu and the Shibuya district in Tokyo. Currently, 3D Digital Out of Home ads are a novelty on the Polish market and are enthusiastically received by the public. The first such projections appeared on large-format screens located on the Marriot Hotel building at Aleje Jerozolimskie in Warsaw.