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Facebook - My New Office

Facebook
30/09/2022
Branding and Marketing Agency
London, UK
20
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Credits
Agency / Creative

Launching a new office platform for Facebook globally

Challenge: In the height of the 2020 pandemic Facebook asked us to launch ‘Workplace from Facebook’ - their all in one digital workplace for businesses, taking on the big rivals - from apps, to tools and suites - in the category. It couldn’t have come at a more pivotal moment for all our working lives.

Solution: Rather than inundate our audience with feature lists and explainers like the competition, we wanted to tap into the collective emotion that they (and we) were feeling, as the lines blurred between offices and homes. ‘Welcome to my new office’ told the story of that moment: a global workforce that was adjusting, but still succeeding, thanks to Workplace from Facebook.

Outcome: A successful launch across multiple platforms that captured the moment perfectly.

About Across the Pond London

Across the Pond started life inside Google over ten years ago when Julie, our founder, spotted an opportunity. Video content and all its possibilities were about to explode. As a TV producer equipped with razor sharp story-telling skills, she was uniquely placed to help Google capitalise. 

And so ‘Across the Pond’ was born. Now we shape strategic narratives and campaigns for tech brands around the world. 

We are driven by a profound belief in the benefits that technology can bring to humankind.

We are proud to be part of the 0.1%: the percentage of agencies founded by women. To us this is more than just a statistic, it’s in our DNA. Embedded deep within our culture is a disregard for barriers, a sense of possibility, and a burning optimism. 

We believe the work we do, and how we do it, can create a better world.