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Group745

KHOS - Rosewood Hotels

KHOS
30/09/2022
Branding and Marketing Agency
London, UK
19
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Credits
Agency / Creative

A new hotel concept created and launched globally

Challenge: KHOS is an entirely new hotel concept from the Rosewood Hotel group; part hotel, part club and part shared work space, it’s aimed at a new generation of tech entrepreneurs and business people. Our challenge was to position and brand it, getting the attention of investors and potential customers across the world.

Solution: Our insight was that this generation see no division between their work and play lives. They can switch between the two seamlessly. The idea was simple - KHOS: where life just flows. Everything within the hotel and the way it was marketed came from this core idea.

Outcome: We created the brand positioning, guidelines and principles for all comms, both written and visual. This work fed into the website, social channels, presentations, in-hotel collateral and even room names. Off the back of this work investment was secured and, while the launch was delayed by COVID, the first three Khos hotels are now in beta-testing in China. www.khos.com

About Across the Pond London

Across the Pond started life inside Google over ten years ago when Julie, our founder, spotted an opportunity. Video content and all its possibilities were about to explode. As a TV producer equipped with razor sharp story-telling skills, she was uniquely placed to help Google capitalise. 

And so ‘Across the Pond’ was born. Now we shape strategic narratives and campaigns for tech brands around the world. 

We are driven by a profound belief in the benefits that technology can bring to humankind.

We are proud to be part of the 0.1%: the percentage of agencies founded by women. To us this is more than just a statistic, it’s in our DNA. Embedded deep within our culture is a disregard for barriers, a sense of possibility, and a burning optimism. 

We believe the work we do, and how we do it, can create a better world.