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Education Above All - School Child to Child Soldier

Education Above All
30/09/2022
Branding and Marketing Agency
London, UK
13
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Credits
Agency / Creative
Launching the UN’s first ever ‘Day to Protect Education from Attack’

Challenge: Every day thousands of children have their education destroyed through deliberate attack; sexual exploitation, murder, kidnapping, military occupation. Education Above All is trying to stop this. They needed the attention of world leaders, who don’t see the issue as a top priority.

Solution: Rather than detailing the atrocities that occur to children and their education every day, which world leaders are already aware of, we asked a question - what fills the voids when education is destroyed? We told the story of a single boy on his journey from school child to child soldier.

Outcome: The film was played by the UN Secretary General at the UN’s first ever ‘Day to Protect Education from Attack’ event to an emotional response. This is the beginning of a movement. It’s also been nominated for 2 Brand Film Awards in Best Individual Performance and Public Affairs, and shortlisted for a D&AD award in casting/performance.
About Across the Pond London

Across the Pond started life inside Google over ten years ago when Julie, our founder, spotted an opportunity. Video content and all its possibilities were about to explode. As a TV producer equipped with razor sharp story-telling skills, she was uniquely placed to help Google capitalise. 

And so ‘Across the Pond’ was born. Now we shape strategic narratives and campaigns for tech brands around the world. 

We are driven by a profound belief in the benefits that technology can bring to humankind.

We are proud to be part of the 0.1%: the percentage of agencies founded by women. To us this is more than just a statistic, it’s in our DNA. Embedded deep within our culture is a disregard for barriers, a sense of possibility, and a burning optimism. 

We believe the work we do, and how we do it, can create a better world.