Launching the UN’s first ever ‘Day to Protect Education from Attack’
Challenge: Every day thousands of children have their education destroyed through deliberate attack; sexual exploitation, murder, kidnapping, military occupation. Education Above All is trying to stop this. They needed the attention of world leaders, who don’t see the issue as a top priority.
Solution: Rather than detailing the atrocities that occur to children and their education every day, which world leaders are already aware of, we asked a question - what fills the voids when education is destroyed? We told the story of a single boy on his journey from school child to child soldier.
Outcome: The film was played by the UN Secretary General at the UN’s first ever ‘Day to Protect Education from Attack’ event to an emotional response. This is the beginning of a movement. It’s also been nominated for 2 Brand Film Awards in Best Individual Performance and Public Affairs, and shortlisted for a D&AD award in casting/performance.