Project Everyone - CogX

Challenging the tech community to tackle the UN global goals

Challenge: CogX is the world’s largest gathering of AI CEOs, developers, academics and policy makers. It’s a critical mass of brain power in one room. For Project Everyone, this was a unique opportunity to ask the tech community to help solve the UN’s Global Goals. The obvious approach was to pull on heartstrings. But we knew there was a more effective one.

Solution: We’ve been making content for developers for a long time. It’s given us an important insight: if you want their attention, challenge them to solve a problem. Preferably an impossible one. Nine year old Molly helped us lay down the gauntlet. If you can make a car drive itself and choreograph a robot, how about you give global poverty a think? Or girls' education? You’ve got 10 years to save the world, smartypants...if you even need that long.

Outcome: The film was presented by filmmaker and Project Everyone founder Sir Richard Curtis to major players across industry, academia, government and technology gathered at CogX (a 20,000 people event) to a great reception. The campaign also ran on social in the lead up to ensure those attending had the seed firmly planted on arrival.​