GENERAL PANTS | Director - Simon Morehead (SOVEREIGNS)

What if you could dissect the minds of our generation… what would it really look like? Every generation is labelled by the generation before them – lazy, entitled, selfish…
An Instagram, Tik Tok and tech obsessed bunch could be the general consensus. It’s time to throw out the notion of labels.

General Pants entered a new world – one with no boundaries, where individuality reigns and unites us.

Simon brought together 16 individuals to uncover how it feels to always be on show, constantly connected and not taken seriously. Naturally unique, yet bound by values, this is a generation that’s like no other. A strong awareness of self, a drive for change and the confidence to explore.

WE ARE GEN. P.
WE ARE LED BY NONE.