senckađ
Group745
Group745
Group745
Group745
Group745
Group745

City Wide Communications - Little Tech Experts

City Wide Communications
23/09/2022
Advertising Agency
Halifax, Canada
24
Share
Credits
Agency / Creative

City Wide Communications has delivered internet, telephone and TV services to Maritimers for over 25 years.

The trouble was, they were still relatively unknown in the face of big internet competitors. Faced with figuring out how to reintroduce a brand to the market, we looked to the average internet household for inspiration. Kids have grown up connected since birth, they understood technology and how easy it is to switch, so they became our voice.

Working with the City Wide team, we deployed a wide range of executions to increase our share of voice in the market. Out-of-home and digital media lead the launch with creative that stands out with attitude and truth, not prices or promises. We knew we needed people to like us before they made that decision, so we created characters that were adorably smarter than their parents when it came to technology.

About Shortstop

We don’t play ball. We create stuff.

Regular people helping you communicate with regular people.

Winning games is great.
Winning seasons is greater.
Flash in the pan work won’t outlive your quarterly report. Our focus is on getting you long-term results that grow your brand.

We’re all about learning, honesty, independence, and playing our butts off. Consider us the creative agency for people who believe there’s no “i” in busness and creatvty.

We use art and technology to make your brand stand out in an entertaining, captivating, and crowd-pleasing way.