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Group745
Group745
Group745
Group745
Group745
Group745

Lenovo - Goat

14/10/2014
Group745
Advertising Agency
London, UK
25
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Credits
This is the first campaign for Lenovo from DLKW, launching the new Yoga tablets and notebooks. The TV spots feature Ashton Kutcher, in a number of weird and wonderful scenarios, demonstrating how the versatility of the product allows you to do more of what you want. The TV ads will be supported by print, point of sale and outdoor media and aired across the US Europe and Asia.
About MullenLowe EMEA

MullenLowe Group is a creatively driven integrated marketing communications network with a strong entrepreneurial heritage and challenger mentality. We are a global creative boutique of distinctive diverse agencies, rich in local culture with both intimacy and scale, present in more than 65 markets with over 90 agencies. With a hyperbundled operating model, global specialisms include expertise in brand strategy, and through the line advertising with MullenLowe; creatively driven digital transformation with MullenLowe Profero; media and communications planning and buying with Mediahub; customer engagement with MullenLowe Open; and consumer and corporate PR with MullenLowe PR and MullenLowe salt. We are focused on delivering an Unfair Share of Attention for clients’ brands and are consistently ranked among the most awarded creative and effective agency networks in the world. For eight consecutive years, MullenLowe Group has topped the Effie Index as the most effective global network in terms of points per dollar revenue, in 2018 was named to the Ad Age Agency A-List and in 2019 was ranked in the top ten ‘Top Agency Networks for Creativity’ in the WARC Creative 100.

 

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