YouTube - Creative Economy, Kaushal Beauty

​Showing key opinion formers the impact of YouTube on the creative economy

Challenge: Show Key Opinion Formers (KOFs) in EMEA, including politicians and journalists, who often have skewed perspectives of YouTube, how the platform contributes to their economies, by championing creativity.

Solution: An ongoing campaign that spotlights creators of all sizes — from illustrators to opera houses — who are using YouTube to grow audiences, revenues and cultural footprints.

Outcome: YouTube’s most effective KOF campaign to date.

Results: Series 1: Lifting KOF Proxy perceptions ‘YT is a positive contributor to the creative economy’: