senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA

Pernod Ricard - This is the Whisky Drinker

Pernod Ricard
21/09/2022
Creative Agency
London, UK
44
Share
Brand
Agency / Creative
Media
Production
Editorial
SIGN UP FOR OUR NEWSLETTER

When you think of a whisky drinker, what’s the first thing that comes to mind?

Likely an older white male, with a penchant for cigars. And braces. Right? This stereotype is further perpetuated in media and culture – just search for ‘whisky drinker’ on Google and see what image results you get back. The Glenlivet set out to break the whisky drinker stereotype and appeal to a new, unseen generation of drinkers through the launch of a new cultural platform.

About Forsman & Bodenfors London

We are a team of restless, passionate, creative people helping some of the world’s most exciting brands to Break it Better.


Over the years, we’ve picked up some fairly impressive awards. We were AdAge’s ‘Creative Agency of the Year‘, four times, and their ‘Agency of the Decade’, plus the only agency ever to win three Cannes Titanium Grand Prix. Not only that, we created YouTube’s Most Viewed Ad ever

SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0