Likely an older white male, with a penchant for cigars. And braces. Right? This stereotype is further perpetuated in media and culture – just search for ‘whisky drinker’ on Google and see what image results you get back. The Glenlivet set out to break the whisky drinker stereotype and appeal to a new, unseen generation of drinkers through the launch of a new cultural platform.
We are a team of restless, passionate, creative people helping some of the world’s most exciting brands to Break it Better.
Over the years, we’ve picked up some fairly impressive awards. We were AdAge’s ‘Creative Agency of the Year‘, four times, and their ‘Agency of the Decade’, plus the only agency ever to win three Cannes Titanium Grand Prix. Not only that, we created YouTube’s Most Viewed Ad ever