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Wiggle - We're for the Good Stuff - Road

Loco’s Aidan Taub worked closely with Creative Director Seb Hill at BBD Perfect Storm to create three films for Wiggle, the UK’s biggest online bike shop. Taking thousands of photographs of real Wiggle staff and customers experiencing the highs and lows of road and mountain biking, Aidan crafted sequences of stills to reflect the poetic script and driving beat of the music. Playing with the themes of animated gifs and stop-frame animation, the results allude to the adventures of the open road and the closed trail. The videos are hosted on Wiggle’s YouTube channel.


Advertiser: Wiggle

Brand: Wiggle

Creative Agency

Producer: Leila Roberts


Editor: Aidan Taub

Post Production / VFX

Post Production Company: Loco

Executive Producer: Chris McKeeman


Audio Post Production: Greek Street Studios

Category: Outdoor equipment, Sports and leisure

Genre: Digital