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Lyko - Milf or milc

Lyko
13/09/2022
Advertising Agency
Stockholm, Sweden
67
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Credits
Brand
Agency / Creative
Media
Production
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About Åkestam Holst

Åkestam Holst is Sweden’s #1 creative communication agency, constantly awarded for creativity and effectiveness. We create real business value by combining data-driven marketing strategies with world-class creative thinking, and craft creative ideas with lasting impact that helps brands reach new levels of fame and fortune.


We create value that lasts.

Åkestam Holst is a creative agency dedicated to making creative communication with real value – for our clients, their customers and society at large.


We believe that bad communication pollutes society, and that good communication can enrich it.


We are known for creating lasting partnerships and creative concepts that bring long-term fame and success to our clients – an approach we sometimes call ”the long idea”. Our work makes a big impact here and now, but an even greater difference in the long run.


Our history - The experiment that worked.

Åkestam Holst was founded in 1998 as an experiment. Our founders wanted to see if they could combine a pleasant and sustainable work culture with world-class creative work.


20 years later, the experiment is still going. Åkestam Holst has grown into one of Sweden’s largest and most awarded agencies, sustained by our warm culture and values. Our way of working means that we constantly attract new talent, and that talented people tend to stay longer.


The people of Åkestam Holst.

Everything we do starts with our people. The talented people who work here, and the culture they and our clients create together, are the foundation of our creativity, our clients’ success and our constant reinvention of ourselves to remain one of Swedens leading creative agencies.


Åkestam Holst has been multiply awarded for being a sustainable, equal and diverse workplace, and we’re constantly striving to become even better.


Our offering.

Åkestam Holst’s offering includes strategic analysis, brand strategy, long-term communication concepts, digital and traditional advertising, channel-independent creative ideas to reach specific objectives, always-on strategy, social media strategy and content, and creative distribution across earned, shared, owned and bought media.


In short, we create amazing ideas that solve the right problem, in the right place, at the right time.


We’re an experienced lead agency that combines data-driven analysis with talent-driven creativity, and a dependable partner for small and big brands that want to succeed in a changing market. Plus, our clients say we’re funny, professional and very nice to work with.


Our method.

Åkestam Holst’s unique data-driven method is called DRIVE – a simple, evidence-based process for identifying and acting on what will help a brand succeed. The process includes:


Identifying what really matters to a brand’s audience, often by finding the true statistical drivers of people’s willingness to buy a brand more often or pay more for it.

Exploring possible positions for the brand – relevant, credible and engaging areas of focus for the brand’s image and communication.

Creating a big creative concept – a long-term, distinctive core idea that unites and directs all the brand’s marketing efforts.

Generating, executing and distributing creative solutions to the target audience in a relevant way, in order to create attention, emotion and reach key business objectives.

The DRIVE method helps our clients move from complexity to simplicity, and enable them to make better, more informed decisions about their business and marketing.


Our alliance.

We are proud members of The North Alliance – a family of some of the best creative agencies in the Nordics and the world. Born digital, constantly evolving, we help companies bridge the gap between today and tomorrow. Read more about us at here.