null - Talk Talk X Factor Sponsorship - Sammy Rawal

One of seven idents that feature content pulled in from an advanced app, ‘Mix-Off’, which pushes the boundaries of smartphone technology, enabling TV viewers to create their own music videos at home, with a real made-in-studio feel. The best mixes will then be broadcast to the nation during the show’s ad breaks. The music video concepts were directed by Sammy Rawal.