SO, YOU ARE HERE TO DISCOVER HOW AND WHY WE ARE DOING WHAT WE ARE DOING. WHAT A BEAUTIFUL QUESTION, THANK YOU. BUT WE GUESS THERE IS NO PROPER ANSWER FOR IT.
Every time we get a new brief, here is what happens: the whole project’s team of human professionals from different fields fuse into one giant creative Pokemon, fierce, unstoppable, and a bit weird. No one knows what happens next, but as a result, we come up with great ideas for the client's presentation in a few weeks.
Also, that might be an explanation of our name, which you were probably questioning too.
But it is not.