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Doritos Rainbow - "DIA DE LOS MUERTOS"

Doritos Rainbow
09/09/2022
Animation
São Paulo, Brazil
14
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Credits
Brand
Agency / Creative
Production
Post Production / VFX
Animation

Fina Frontier and Zombie Studio combined with agency Slap Global to create a 3D character animation for Doritos for the “Day of the Dead” festivities, in which many Mexicans and Latin Americans honor deceased loved ones.Released as part of the #PrideAllYear campaign, the humourous tale features a family coming together at the cemetery to bring “oferendas” to Alberto, a beloved brother and uncle who we soon learn has taken many secrets to the afterlife. Following a surprising revelation, love wins the day, and the family welcomes Alberto’s new companion, Mario, as one of their own, leaving us with the message that “it’s never too late to be your true self.”

About Zombie Studio
Zombie is a multi-awarded animation studio made up of passionate artists. We are continually valuing the most exceptional craft and storytelling. When these two elements are powerfully combined, the outcome is always mind-blowing work that touches people’s hearts and minds. To achieve this, we have a team of experts and work at every stage of the project: concept, screenplay, art direction, character design, animation, production, and film direction. 

Thus, we can deliver integrated and complete projects, whether for advertising, branded content, or entertainment. This has led us to win more than 30 Cannes Lions, collect over 1 billion views in our videos, and win the title of Best Animation Studio in Latin America in 2017 by Ciclope Festival and Best Post Production Company in 2019 (London International Awards - LIA).