Mastercard Foundation - Take Your Shot
Encouraging an entire continent to take its shot
Challenge: In Africa the real COVID problem is not that there aren’t enough
vaccines, it’s that people don’t want to take them. To battle this, the
Mastercard Foundation and the team at Culture Riot asked us to create a
film that would move the youth of all African nations to get jabbed.
Solution: We decided that you can't fight disinformation and
misinformation, with more information. We needed to find an emotional
hook. Our research told us that this was a generation who see themselves as
change-makers. We wanted to tap into this feeling and create a call to arms
that showed how they could lead the way to a brighter future across the
continent by getting vaccinated..
Outcome: What could have been a serious, po-faced message lost in the
sea of COVID government comms, became an exciting, celebratory film
(featuring an unforgettable track from pop superstar Yemi Alade) and a
social media-friendly bold, graphic treatment that asks Africans to
'take your shot' in more ways than one.
Across the Pond started life inside Google over ten years ago when Julie, our founder, spotted an opportunity. Video content and all its possibilities were about to explode. As a TV producer equipped with razor sharp story-telling skills, she was uniquely placed to help Google capitalise.
And so ‘Across the Pond’ was born. Now we shape strategic narratives and campaigns for tech brands around the world.
We are driven by a profound belief in the benefits that technology can bring to humankind.
We are proud to be part of the 0.1%: the percentage of agencies founded by women. To us this is more than just a statistic, it’s in our DNA. Embedded deep within our culture is a disregard for barriers, a sense of possibility, and a burning optimism.
We believe the work we do, and how we do it, can create a better world.
