General Motors - New Car Smell

McCann has created some of the best-known and most iconic advertising campaigns of the last century. Today, our work helps brands become part of the popular culture across the world and engage with consumers in their daily lives.

As the world’s leading ad agency network, McCann provides an unmatched combination of award-winning creativity, strategic insight and innovation globally, regionally and locally within each of the 100+ countries in which we operate. Our strategic approach, evolved from our founding and enduring Truth Well Told philosophy, is built on our core belief that brand truths can serve as a catalyst for generating powerful ideas that succeed because they help brands to play a meaningful role in people’s lives. Through our integrated world-class capabilities, McCann today helps our clients to drive their brand growth across disciplines, media platforms, technologies, languages and geographical boundaries.