Hip Hop Public Health - LIL SUGAR
Sugar comes in many forms, is ubiquitous in modern-day foods and beverages, and has over 150 different names, making it difficult to spot. To raise awareness about the hidden sugars in the many foods we eat, we’ve teamed up with AREA 23 to launch Lil Sugar Master of Disguise.
Lil Sugar is a fun, educational, engaging, multi-platform nutrition literacy campaign to increase our awareness and ability to spot sugars as an added ingredient to many food items we don’t generally associate with high sugar content. Voiced by the legendary Darryl DMC McDaniels, Lil Sugar is a sneaky sugar cube and master of disguise whose primary goal is to ensure that no one recognizes Lil Sugar’s many disguises until it’s too late.
Zombie is a multi-awarded animation studio made up of passionate artists. We are continually valuing the most exceptional craft and storytelling. When these two elements are powerfully combined, the outcome is always mind-blowing work that touches people’s hearts and minds. To achieve this, we have a team of experts and work at every stage of the project: concept, screenplay, art direction, character design, animation, production, and film direction.
Thus, we can deliver integrated and complete projects, whether for advertising, branded content, or entertainment. This has led us to win more than 30 Cannes Lions, collect over 1 billion views in our videos, and win the title of Best Animation Studio in Latin America in 2017 by Ciclope Festival and Best Post Production Company in 2019 (London International Awards - LIA).