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Axe Pushes Guys for a Mid-week Spruce Up in Latest BBH London Campaign


Advertiser: Axe

Brand Manager: Paula Marconi

Creative Agency

Strategist: Tom Callard

Deputy Executive Creative Director: David Kolbusz

Team Manager: Dan Gearing

Team Director: Krista Nelson

Strategy Director: Agathe Guerrier

Assistant Producer: Vaia Ikonomou

creative: Peter Reid, Carl Broadhurst, Charlene Chandrasekaran, Dan Morris

Creative director: Gary McCreadie, Wesley Hawes

TV Producer: Chris Watling

Production Company

Production Company: Riff Raff

Executive Producer: Matthew Fone

Director: Jonas and Francois

DOP: Alex Barber

Producer: Jane Tredget


Edit Company: Marshall Street Editors

Editor: Patric Ryan

Post Production / VFX

Post Production Company: Electric Theatre Collective


Music Supervision: Big Sync Music

Sound Engineer: Will Cohen

Song: Defiant Order

Artist: Birdy Nam Nam

Sound Design: String and Tins

Category: Beauty/health, Deodorant

Genre: Animation, Comedy, Dialogue, People, Visual VFX