To launch limited-edition Bacon Wrapping Paper, the brand partnered with famous rapper turned cookbook author, Coolio to create the video content “Wrappin’ with Coolio.” Set like a tv special, Coolio teaches the world how to wrap gifts and food with bacon in his own signature style.

The video begins with a “Night Before Christmas”-esque rhyme done by Coolio before he shows you everything you need to make your guests feel like cherished “Ho Ho Homies.” He shows how turn even a “regifted pair of socks into the center-cut of attention” and how to wrap any gift up “tighter than your jeans on Thanksgiving.” He then moves on to his cooking-segment to show how to wrap a turkey roast in a Black Label Bacon weave, “snug in that flavor sweater.”

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