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Schaffen Berger #WonderfullyComplicated

Kiosk, digital bus shelter and Instagram campaign for Scharffen Berger chocolate. Put yourself in a Scharffen Berger ad by uploading your selfie to Instagram and tagging it with #wonderfullycomplicated, and you’ll appear on a bus shelter.


Advertiser: Hershey

Brand: Hershey

Brand Manager: Grace Lazarus

Creative Agency

Art Director: Justin Hargraves

Associate Creative Directors: Justin Hargraves/Casey Brewer

Chief Creative Officer: Roger Camp

Copywriter: Casey Brewer

Designer: Dani Saputo/Chelsea Nobbs

Photographer: Alex Farnum

Head of Print Production: Amy Guzmán

Production Company

Executive Producer: Alessandro Pula

Production Company: Unit 9, London, UK and San Francisco, CA

Production Manager: Sandra Popescu

Category: Food, Sweet

Genre: Experiential