HP: Sauce of Manliness
M&C Saatchi London, 4 years ago
Heinz got younger consumers thinking about HP Sauce with a tongue-in-cheek campaign, linking this classic condiment to a set of unwritten rules that men live by when it comes to doing 'manly stuff' (like DIY or watching football).
Client
Advertiser: H.J. Heinz
Brand: HP
Category: Food, Sauces and spreads