Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

HP: Sauce of Manliness

Heinz got younger consumers thinking about HP Sauce with a tongue-in-cheek campaign, linking this classic condiment to a set of unwritten rules that men live by when it comes to doing 'manly stuff' (like DIY or watching football).


Advertiser: H.J. Heinz

Brand: HP

Category: Food, Sauces and spreads