OnStar - Safe Space
OnStar shows consumers how OnStar Advisors are now with them everywhere with the brand’s latest commercial. The commercial begins with a person in their 20s using the OnStar Guardian app on their nightly walk home. Dance music kicks in and joy overtakes them – and we then follow them on a magical journey. A moment of tension leads them to press a blue OnStar button, causing a group of OnStar Advisors to wondrously appear. As the individual makes it home safely, consumers are reminded that OnStar is available in their car, on their phone and in their home.
Campbell Ewald is a full-service agency that reflects today’s diverse consumer base. We pride ourselves on strong client relationships that foster smart, brave work that has been influencing American culture for more than 100 years. Our national matrix of highly skilled makers allows us to use CX, media, technology and design to create work for clients who want to think bigger than just advertising. The agency has three stand-alone practices: CE/CX (a full consulting practice), CE Media and CE Digital. Campbell Ewald’s work on behalf of clients has been honored by, among others, the Cannes Lions International Festival of Creativity, the Effie Awards, the One Show, the AAF Mosaic Awards, the ECHO Awards and Adweek. And, whether we’re working from LA, Detroit, New York or our couch, we’re proud to be named one of the Ad Age Best Places to Work 2021.
