Sony Xperia Z1 - The best of Sony

Working with adam&eveDDB and Sony Mobile to encapsulate the 'Best of Sony' ethos, we were tasked with finding a classic from the Sony Music catalogue to pair with one of their upcoming artists. This search for both song and performer culminated in Lucy Rose covering Primal Scream's 'Movin' On Up' for the Worldwide launch campaign of Sony's Xperia Z1 smartphone.Working with adam&eveDDB and Sony Mobile to encapsulate the 'Best of Sony' ethos, we were tasked with finding a classic from the Sony Music catalogue to pair with one of their upcoming artists. This search for both song and performer culminated in Lucy Rose covering Primal Scream's 'Movin' On Up' for the Worldwide launch campaign of Sony's Xperia Z1 smartphone.