Baha Mar - Life Spectacular | Couples

As Baha Mar’s agency of record, Mod Op created the brand strategy and a $25M launch campaign announcing the property as a new kind of Bahamian destination, offering the perfect vibe for every type of luxury traveler. We tied the three hotel brands together under the Baha Mar umbrella with the simple but evocative tagline—Life Spectacular. We shot on location for two hero TV spots which feature one couple's vacation through two distinct lenses: the husband narrates his spot as a romantic getaway, while the wife narrates her spot as an enriching and relaxing family vacation. Each of them finding their own kind of spectacular Baha Mar moments. We continue to work hand-in-hand with the Baha Mar team to strategize and produce creative across every marketing touchpoint: from TV, digital, e-mail, print and OOH to on-property channels such as in-room videos, print collateral, wayfinding, signage, and branding for Baha Mar restaurants and events.