Stella Artois - Hops

We collaborated with singer-songwriter Poppy Ajudha and producer Josh Crocker to re-interpret Frankie Valli’s “Can’t Take My Eyes Off You” for this new Stella Artois film. Aiming to pay homage to the original’s luxurious style but through an unmistakably 2022 lens, Poppy and Josh proved to be the perfect team. The track was also released commercially as a single in tandem with the campaign’s launch.