senckađ
Group745
Group745
Group745
Group745
Group745
Group745

Nike 50th Anniversary - Never Done Rising

Nike 50th Anniversary
09/08/2022
Advertising Agency
New York, USA
37
Share
Credits

Insight
An autograph is a representation of success.

In sports, it’s common for athletes to sign apparel and other items as they reach stardom. The signed items are of extreme value, not only monetary but also symbolical.

Nike took the power of an autograph to place young female footballers in newspaper headlines, Google searches, Reddit threads, so eventually, everyone would want their signature.


Idea
Meet the phenomenons in the making.

A social film tells the story of past football rockstars and elevates the playground superstars that will take the lead in the future. A journey through the legacy of female football unveils signed artefacts that witnessed glory.


Impact
A podium to uplift playground superstars.

Pro athletes’ memorabilia inside Nike’s DNA are displayed, autographed by footballers Mia Hamm, Megan Rapinoe, Marie Katoto, and others. Three new signed artefacts are also revealed of promising young athletes already making waves: Felicitas, Olivia and Esmee.

About AKQA US

AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.