ALEXX - ALEXX Games
For the ALEXX campaign of 2013 Krylia FMCG Branding decided to play ‘hide and seek’, ‘Chinese jump rope’, ‘broken telephone’ and other popular children's games. Provocative concept formed the basis of ALEXX Games photo session, which was using the unchanging ALEXX brand slogan ‘taste of adult games’. We imagine how the favorite games from childhood might look if they were played by four half-naked models, which tasted sensual ALEXX brandy.
The result of the ‘games’ is a 12-page calendar-transformer and four erotic advertising prints for the press.
