ALEXX - In a sheep's clothing

​In fact, everything is not as it seems. Each of us has a secret. For some people its the secret of their lives. The real mystery! But every secret sooner or later becomes clear...
​​All the laws of creation are based on the unity of the opposing forces. Each particle of the universe also has a natural duality. As in cognac the softness of taste is combined with the strength of the drink aged in a barrel, as in some people completely incompatible combinations get along together. Sometimes these combinations are so contradictory that some of us unwittingly have to hide our secrets under a “mask” that acceptable to the social system.
​​Within the brand’s communications company, a key visual image and provocative calendar “I GOT SECRET” was developed. It turns out that an inconspicuous librarian girl sometimes hides strange objects on bookshelves, a cute seamstress can use her needle for other purposes, and a shy schoolgirl ussually carry in her school bag completely extraneous things.

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