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ALEXX - In a sheep's clothing

ALEXX
07/08/2022
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In fact, everything is not as it seems. Each of us has a secret. For some people its the secret of their lives. The real mystery! But every secret sooner or later becomes clear...
All the laws of creation are based on the unity of the opposing forces. Each particle of the universe also has a natural duality. As in cognac the softness of taste is combined with the strength of the drink aged in a barrel, as in some people completely incompatible combinations get along together. Sometimes these combinations are so contradictory that some of us unwittingly have to hide our secrets under a “mask” that acceptable to the social system.
Within the brand’s communications company, a key visual image and provocative calendar “I GOT SECRET” was developed. It turns out that an inconspicuous librarian girl sometimes hides strange objects on bookshelves, a cute seamstress can use her needle for other purposes, and a shy schoolgirl ussually carry in her school bag completely extraneous things.


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