ALEXX - Antropogenesis

​Kryla FMCG Branding developed an alternative evolution theory from AleXX, embodied in the original key visuals and 12-page calendar ‘ANTROPOGENESIS’.

​Encyclopedia Britannica claims that the labor made a man from a monkey. AleXX is sure that fashion, social life and glamour created Woman much earlier. Calendar events take place in the Stone Age. Inventive cave women are trying to lead a secular life in the difficult conditions of the Paleolithic era. One "cavewoman" is trying hard to iron out the pelt of her husband leaving for work, another primeval fashionista is shopping in a fig leaf boutique, and the third is trying to fix a broken heel with a stone hammer.

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