State Agency for Tourism Development of Ukraine - All around the (Russian) world
The Russian army destroyed hundreds of schools, hospitals, and left nothing from beautiful Ukrainian cities during the months of the war. But most of the Russian audience believe the catastrophe in Ukraine is overrated, refusing the truth of all the photos of destroyed houses and cities. Bickerstaff.734 wants to convey the truth to the audience, showing the full scale of the destruction.
To reach out to ordinary Russians, the agency chose the topic of tourism, because the most large companies specializing in renting accommodation abroad — Airbnb and Booking — left the Russian market.
Since tourism has become a limited option for Russians, Bickerstaff.734 created a website imitating Airbnb service with unusual tourist locations with the support of the State Agency for Tourism Development of Ukraine (SATD). Among the locations are ruined apartments, where it offers to relax. When you book an apartment, you will see an offer to go to a Telegram bot account with the truth about the war in Ukraine.
SO, YOU ARE HERE TO DISCOVER HOW AND WHY WE ARE DOING WHAT WE ARE DOING. WHAT A BEAUTIFUL QUESTION, THANK YOU. BUT WE GUESS THERE IS NO PROPER ANSWER FOR IT.
Every time we get a new brief, here is what happens: the whole project’s team of human professionals from different fields fuse into one giant creative Pokemon, fierce, unstoppable, and a bit weird. No one knows what happens next, but as a result, we come up with great ideas for the client's presentation in a few weeks.
Also, that might be an explanation of our name, which you were probably questioning too.
But it is not.
