MAIA - Making Money Better

The Money Awareness and Inclusion Awards – the MAIAs – celebrate the increasingly important work being done to help people understand money better, and benefit from the financial system. Our goal was to help make financial literacy accessible and dynamic.

We created a new visual identity that felt fresh, clean and open – a change from the traditional world of banking/financial institutions. The new branding was launched at the Awards ceremony in May 2022. We are currently working on a campaign to raise further awareness for the awards to launch later in the year.