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Advance Auto Parts - Lifehack Spanish

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ADVANCE AUTO PARTS
“He’s Ed Vance” Campaign
Credits

Client: Advance Auto Parts

Creative Agency: TMA (The Marketing Arm)

Account Management
Andrew Robinson, CEO
Trina Roffino, President
Lori Thelen, SVP, Account
Shyrl Bagneris, VP Account
Morgan Bridges, Account Supervisor
Stephanie Ibanez, Account Supervisor

Production Company: Altered

Creative
Harris Wilkinson, Chief Creative Officer
Leo Santos, SVP Account
Nick Cernoch, Creative Director
Mason Viera, Creative Director
Tim Wood, Creative Director
Justin Lloyd, Assoc. Creative Director
Chris Isaiah, Art Director
Dena Nguyen, Jr. Art Director

Strategy
Chris Lee, Vice President
Niko Pappas, Director
Lucca Vaselli, Sr. Strategist
Talent
Matt Fleming, SVP

Content Studio/BA
Diana Schroeder, VP Video Production
Matt Williams, Sr Producer, Video Production
Katie Johnson, Director, Business Affairs
Kelly Lenthe, Sr. Manager, Production
Meredith Carpenter, Sr. Manager, Production

Director, Patrick Sherman
Cinematographer, Mischa Lluch
Art Director, Michelle Bond
Executive Producer, Marcos Cline-Márquez
Producer, Gerard Lodico
Editor, Alejandro Márquez
Audio Mix, Álvaro Arce, Caleb Sedilla
Color Timing, Gerardo Martínez

Sonic Brand: BBMG

Founder + Executive Music Producer, Joel Beckerman
Executive Music Producer, Danielle Venne
Music Co-Producer, Mickey Alexander
Composer + Music Co-Producer, Wes Hutchinson
Composer + Music Co-Producer, Chris Rizzo

Composer + Music Co-Producer: Jackson Shelton

VP, Group Account Director: Elizabeth Kasper

Senior Project Manager: Zuzu Boisson

Media: dentsu X

Kristen Baker, Sr Vice President, Planning
Ben Tilsen, VP Director, Programmatic
Arlene Duran, Associate Director, Client Services
Maggie Hatfield, Media Director, Planning
Valerie Del Toro, Media Director, Social
Riley Savage, Associate Director, Planning
Rae Wixom, Associate Director, Programmatic
Zoie Hashim, Senior Manager, Programmatic

PR: FleishmanHillard

Jack Farmer, Account Lead
Cameron Shields, Brand Marketing Strategy
Kevin Pesta, Creative Director (“Ed Vance” Creator)
Megan Dolland, Creative Strategy
Neil Johnson, Executive Creative Director
Shannon McKee, Brand Activation
Justin Goldsborough, Media & Platform Innovation
Stephanie Lopez, Public Relations
Hilary Hancock, Earned Media

Hispanic: Dieste

Tara Westberg, Senior Producer
Domingo Palma, Creative Director
Rigoberto Ceballos, Art Director
Damian Balderrama, Senior Art Director
Daniel Villanueva, VP Group Account Director
Amy Cooley, Senior Account Executive

Genres: Idents, People

Categories: Automotive

Elvove Associates, 2 months ago