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Morinaga Milk Industry Co. Ltd. - The Zoo on Zoom

Morinaga Milk Industry Co. Ltd.
29/06/2022
Advertising Agency
Tokyo, Japan
30
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Agency / Creative
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At a time when everyone was suffering the invisible stresses of the COVID-19 pandemic, Mt. Rainier launched the Deep Healing Project to bring deep healing to the world.

Part of this Deep Healing Project, “ZOOm (The Zoo on Zoom)” was the first service in Japan* to allow users invite animals to Zoom meetings using cameras installed at zoos and aquariums across the country.

* Source: Maneuver, Inc. Among services that enable users to invite animals to Zoom in real time free of charge

At the same time, the initiative also supports the zoos and aquariums, which had been having a hard time attracting visitors as people were unable to actually visit them due to the pandemic.

Whether the animals actually participate depends on their mood. But when they do appear, they are sure to soothe everyone attending the meeting.

May everyone be deeply healed.

About Hakuhodo
Founded in 1895, Hakuhodo is a global top ten integrated marketing solutions company. Through our network linking over 150 offices in 20 countries, we work in partnership with more than 3,000 clients. Some of these relationships have endured for over 60 years. Building on our world-class research and big data and digital expertise, we develop innovative creative solutions for each client we partner with.
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