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Group745
Group745
Group745
Group745
Group745
Group745

Libero - Explain It With Footbal

11/07/2014
Group745
Advertising Agency
London, UK
16
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Credits
The first ever advertising campaign for independent football and lifestyle magazine Libero, went viral soon after launch accumulating over a million views in just two weeks. The four on-line and ads each show situations that couples all around the world will no doubt be familiar with: a woman trying to explain something to her other half, who looks interested but totally confused by what she is saying. LOLA twisted this classic situation by having the women get their message across by using football analogies to help the men understand. If they explain it with football……..
About MullenLowe EMEA

MullenLowe Group is a creatively driven integrated marketing communications network with a strong entrepreneurial heritage and challenger mentality. We are a global creative boutique of distinctive diverse agencies, rich in local culture with both intimacy and scale, present in more than 65 markets with over 90 agencies. With a hyperbundled operating model, global specialisms include expertise in brand strategy, and through the line advertising with MullenLowe; creatively driven digital transformation with MullenLowe Profero; media and communications planning and buying with Mediahub; customer engagement with MullenLowe Open; and consumer and corporate PR with MullenLowe PR and MullenLowe salt. We are focused on delivering an Unfair Share of Attention for clients’ brands and are consistently ranked among the most awarded creative and effective agency networks in the world. For eight consecutive years, MullenLowe Group has topped the Effie Index as the most effective global network in terms of points per dollar revenue, in 2018 was named to the Ad Age Agency A-List and in 2019 was ranked in the top ten ‘Top Agency Networks for Creativity’ in the WARC Creative 100.

 

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