Tencel - Forest to Fibre
To support Tencel’s launch campaign into the consumer market, the Covert studio were commissioned by Journey Further to produce a film that explored the production process of Tencel fibres.
From the humble beginnings of a Beach tree, the fibres undergo a transformative process that includes spinning, colour dying and threading as it is worked into various branded garments such as Gym Shark and H&M.
Covert, a VFX and post-production studio, embraces a remote, people-centric approach.
Known for its unique fusion of audacious humor and striking visuals, Covert's style has been employed in a diverse array of projects, ranging from global advertising campaigns and music videos to social media ventures, TV, and film.
Committed to producing loud work that makes an impact and inspires virality.
