senckađ
Group745
Group745
Group745
Group745
Group745
Group745

Optrex - Screen Eyes

Optrex
23/05/2022
Music & Sound
London, UK
23
Share
Credits
Brand
Agency / Creative
Music / Sound

London based Advertising Agency Havas commissioned A-MNEMONIC to produce the soundtrack on their Optrex ‘Screen Eyes’ Advertising Campaign.

Black Mirror director Owen Harris was behind the surreal TV ad, set in a Utopian world where people developed eyes the shape of Smartphone screens.  The commercial raises awareness of “screen eyes”-  a dry feeling in your eyes that can occur from looking at screens for a long period of time.

The Result:

A-MNEMONIC produced a soundtrack that enhanced the atmosphere of the ScreenEyes world, something that was slightly warped. A bed of sound that draws you in and builds the tension…That highlights the problem, and then
releases itself with a positive change as the product is applied and the problem solved.

About A-MNEMONIC Music

A-MNEMONIC are experts providing creative music solutions for advertising, brands, radio & TV entertainment.  

Recent work includes sonic branding for Which?, Getir, The Guardian, TalkTalk, and music themes for Love Island, Never Mind The Buzzcocks, and I Literally Just Told You...
Based in Soho, London.