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Captain Morgan - Captain Morgan - Super Bowl Punch Bowl

Captain Morgan
19/05/2022
Post Production
London, UK
19
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Credits
Brand
Agency / Creative
Production

Premiering on Jimmy Kimmel Live, Diageo Rum brand, Captain Morgan surprised the nation with a new spot… A Tech Demo?!

In our latest spot, directed by Morgan Harary of 1st Ave Machine, we had the extremely fun task of introducing the nation to the latest in Super Bowl Party and punch serving technology – The Captain Morgan Super Bowl Punch Bowl.

With 1st Ave Machine handling production, the Covert studio was commissioned to produce all CG and motion design for the spot. Which utilised super-wide lensing, ‘Space Odessey’ framing and dramatic lighting to really capture those Silicone Valley Tech Demo moments.


About Covert

Before it was a necessity, we made it a choice. At Covert, we chose to tread off the beaten path, explore beyond the confines of traditional workspaces and dive headlong into the boundless possibilities of the remote work realm. It wasn’t an adaptation to a global pandemic; it was a deliberate, forward-thinking decision made with a daring spirit and creative foresight. Covert, now a globally spread team of imaginative creatives, accomplished artists, and prodigious producers, boomed from this audacious move.

Our decision to go remote not only gave us the freedom to tap into talents without geographical limitations but also allowed us to foster a work culture that values outcomes over office hours, brilliance over bureaucracy, and creativity over cubicles.
Five years down the line, we stand as a testament to the power of inventive thinking and seamless global collaboration. Our portfolio speaks volumes, adorned with visually striking motion designs and compelling VFX work. We craft memorable visual narratives for commercials, content, music videos, and long-form productions.

Our clientele is as diverse as our team, stretching across brands, agencies, and production houses around the globe. We believe in reducing noise and focusing on what matters – delivering unparalleled work that tells a story, resonates with the audience, and leaves a lasting impact. At Covert, we cut through the faff, dive straight into the heart of creativity, and emerge with results that exceed expectations.

Welcome to Covert.