Instituto Terra - Refloresta

To emphasize the importance of forest restoration in Brazil, Piloto teamed up with Ampfy agency and film director Ivi Roberg, from the artistic research to post production, to create a campaign that had this music video as the main piece.

 
“Refloresta”, an original song by the legendary Brazilian singer-songwriter Gilberto Gil, was our starting point. Intended to help a very important and ambitious reforestation project, in a country struggling with a huge deforestation process. The campaign included pieces in the most diverse media, such as radio, TV, streaming, OOH, newspaper and digital. A special filter on Instagram and TikTok, allowed fans to participate in the campaign using the graphics from the music video for the song. The "Refloresta" campaign won Silver in the Ad of the Year: Animation (2D) category at Shot´s The Americas Awards 2022.

 
Instituto Terra was created in 1998 by filmmaker and environmentalist Lélia Wanick Salgado and photographer Sebastião Salgado.