William Grant & Sons - Glenfiddich UK | Where Next?

In November 2021, iconic Single Malt Scotch Whisky brand Glenfiddich launched its largest marketing push to date through a fully integrated campaign across the UK.

Combining OOH sites in London, Edinburgh, and Glasgow - with a cinematic brand film, luxury print, digital and social activations - our campaign sought to return Glenfiddich to the UK’s No.1 Single Malt Scotch Whisky brand by engaging a younger, ambitious, and luxury audience.

A brand film centralises the campaign under the new global platform ‘Where Next?’, telling the story of Glenfiddich’s iconic Stag and its journey in embracing the unknown to grow stronger. Reframing this philosophy for a new audience, we took inspiration from the visual world of luxury fashion across OOH, digital, print and social - spearheaded by a dramatic 3D Piccadilly Lights activation and a hand-painted mural in Shoreditch's artistic district - all the while posing a bold question to our UK audience; what risks are they going to take in order to grow.

In other words; Where Next?